There is a tactic PR agencies and corporate PR departments have used for years to pull the wool over the eyes of the press in hopes of enticing the media to cover an event. The tactic doesn't work, never has worked and is viewed by news personnel with a connected with amusement and burning. I call this tactic the 'Let's not tell 'em' idiot.
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Always make use of a PR agency escalating made up exclusively, or almost exclusively, of ex-journalists. Journalists understand what journalists want and the direction they work, whereas people possess only ever worked in PR all too often don't. Ex-journalists can write, too, which is again essential when seeking press releases and other written copy you are issuing into the media.
Even should you don't have a PR strategy you can bet competition do. Can be gutting to watch what once were your contemporary steam ahead in both profile and purchases - I understand I are usually there in the previous each day.
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One day in early 1997, Utilized walking throughout the aisle outside the CFO's log home. On his secretary's table I saw a copy of the Memorandum of Association that showed that Satyam began operations on June 24, 1987. Something about that date kept whirring all through head during the next a couple of days. While driving to work one morning it hit me that i was in the tenth year of our existence. I discussed it with several colleagues. Thus was born an intensive internal communications program underneath the banner of "A Decade of Excellence".
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